About us


About Green Grid Goblins

Helping You Take Over the SERPs, One Map Pack at a Time


At Green Grid Goblins, we’re not here for fluff. We’re here to dominate. Our mission is simple: to equip business owners and SEO professionals with proven, repeatable strategies to rank in Google Maps and organic search—and actually convert those rankings into real deals and revenue.


Whether you're an agency owner, local SEO specialist, or an entrepreneur ready to grow, our Monthly Mastermind is where you plug into actionable insights, case studies, tools, and a tight-knit community led by someone who’s walked the path.


Meet Mike Merlino – Founder of Green Grid Goblins


👋 Michael “Mike” Merlino is a seasoned SEO expert and Google Business Profile specialist with over 21 years of experience as a hands-on small business owner.


Before “SEO guru” was a thing, Mike was already ranking businesses and generating millions of dollars in leads, particularly in competitive home service niches. His ability to blend CTR manipulation, brand building, and Google Maps domination has made him a recognized authority and trusted educator in the digital marketing world.


A Business Owner First. An SEO Strategist Always.


Mike’s edge comes from one key truth: he’s still a business owner. That means every tactic taught inside Green Grid Goblins has been battle-tested and built to produce real-world ROI—not just rankings, but revenue.

From revenue share partnerships to equity-based deals, Mike has helped scale businesses by focusing on what matters most: high-value local traffic, high-converting rankings, and sustainable growth.


Why Green Grid Goblins?


This isn’t your average mastermind. We’re building a community of Goblins—gritty, data-driven, curious SEOs who want to test, learn, and win. Inside the Monthly Mastermind, you get:


  • Access to Mike and the Green Grid Goblins Community
  • Monthly SEO calls with what’s working now
  • Google Chrome extensions and software walkthroughs
  • Real-time case studies voted on by members
  • Surprise guest trainings & discounts on DFY services
  • A space where real results matter


Built for the Doers, Not the Dreamers


You don’t need more theory. You need tested strategies, repeatable methods, and a crew that actually gives a damn. That’s what Green Grid Goblins delivers.



Michael “Mike” Merlino is a seasoned SEO expert and Google Business specialist (GMB 4 Life!) with over 21 years of experience as a small business owner. Renowned for his innovative approach to local search optimization, Mike has generated millions in leads for home service niches. His expertise in Brand building & CTR manipulation techniques for Google Maps domination has made him a sought-after speaker and educator in the digital marketing sphere.